Getting comfy with Buffy’s supply chain data.

This freelance project was centered around how Buffy talked about their materials, weaving together the natural benefits for the customer along with the sustainability-centric reasons the company chose to make their products the way they did. Working closely with the brand’s third-party-verified data and their creative director, I structured and wrote their impact report, and found ways to populate that fun, educational info in different places on their website.

Check out the full PDF to see more of the fun/educational rhythm that suited the Buffy brand.