3, 2, 1—Net Zero.

For this one, I set out to make a bigger deal than any brand out there about carbon emissions and how the Science-Based Targets Initiative is the best—and most trustworthy—way a company can go about systematically reducing their CO2 output.

The project was originally scoped as just an email and social post, because that’s about all we saw from the big brands. Recognizing the holistic importance of the effort our Production team had put in and would need to apply for years to come on this, I wanted to signal how much this work meant to us at Everlane. The result was a dedicated landing page, email, social post series, and press release that celebrated the first steps of this achievement and acknowledged the opportunities and work we had identified ahead of us.

Check out the updated live page here.